Eden Advertising Blog

Substance v. Fluff in Content Marketing: Know the Difference

Content, content, content...you've probably been hearing a lot about it. The good news: content creation is a key aspect of digital marketing that isn't going away any time soon, and if you know how to use it to your advantage, your content can boost your online rankings and help you…
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5 UX/UI Design Tools That Are Crucial For Your Business

UX/UI design is on the rise, with many businesses taking advantage of advancements in the industry to help improve their digital presence and hit company goals. Aiding in everything from staying organized to bringing creative projects to life, design and development departments across a number of verticals are leveraging this…
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How to Tell a Compelling Brand Story

With so much noise and competition these days, your brand needs a way to cut through and tell a compelling story that separates it from the pack. And, no, that doesn't mean a timeline of your brand's history from inception to the present day; but rather, it's a way to…
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Why Personalization in Digital Marketing Is So Important

Before the digital era, we all knew our customers by name and were able to make personalized recommendations to them as they entered our shops or contacted our offices. A lot has changed since then, but one thing that hasn't is the desire for personalization. Not only does it show…
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How to Leverage Gated Content to Generate Leads

For as long as we can remember, Eden Advertising has made it one of its top priorities to help clients with lead generation. In doing so, we've picked up a number of tips, tricks, and tools along the way. Especially when working with B2B clients (although B2C companies can benefit…
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5 Social Media Tools Our Digital Marketing Agency Uses Daily

As a digital marketing agency that manages dozens of social media accounts on numerous platforms, it has become increasingly difficult for our team to keep up with all that activity manually. Luckily, we have a few trade secrets! Today, we'd like to share some of our favourite social media tools…
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10 Signs it’s Time for a Website Redesign

As you plan for the year ahead and set aside a marketing budget, you may be wondering if a website redesign is a good move for your company in 2021. Luckily, there are a few telltale signs that can help make your decision a clear one. 1. The look and…
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How to Encourage Customers to Leave Online Reviews

As a business, you can say as many positive things about your company, products, and services as you want, but if those statements come from real customers instead - it's that much better for your reputation! Online customer reviews have become a form of currency - demonstrating to others that…
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The Anatomy of a Landing Page That Converts

So you've spent all this time and money designing, developing, and adding copy to your company website; now all you have to do is sit back and watch the leads roll in, right? Well... maybe not. While your corporate website is an indispensable digital marketing resource, we almost always recommend…
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5 SEO Trends You Need to Know About in 2021

As the clock strikes midnight this New Year's Eve and we cross over into 2021 (when did that happen, by the way?), we're seeing changes on the horizon in the world of Search Engine Optimization (SEO). A constantly evolving area of digital marketing, there is always something new to explore…
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