Eden Advertising Advertising

Currently Browsing: Advertising

Why Personalization in Digital Marketing Is So Important

Before the digital era, we all knew our customers by name and were able to make personalized recommendations to them as they entered our shops or contacted our offices. A lot has changed since then, but one thing that hasn't is the desire for personalization. Not only does it show…
Continue Reading

How to Adapt Your Digital Marketing Strategies During COVID-19

Taking a glimpse at the performance of 10 different websites in 10 different industries since the COVID-19 virus changed our lives, it's clear that some businesses (i.e. essential services) are thriving, while many others - especially small- and medium-sized businesses - are seeing performance drops averaging 20% in just a…
Continue Reading

Why You Should Consider Top-of-Funnel PPC Campaigns

The traditional marketing funnel is comprised of five stages: Awareness, Consideration, Preference, Purchase, and Post-Purchase. If you ask most marketers, they'll probably agree that some digital marketing channels are more effective at certain parts of the funnel than others. Social media is extremely valuable for Awareness, for example, while content…
Continue Reading

Digital Marketing Trends in 2020 You Aren’t Ready For

It's been one heck of a decade for us digital marketers. Since 2010, we've seen radical changes in the industry: SEOs have had to adapt to 74 Google algorithm updates; we've seen a shift in how users search and shop online; there's been more focus on marketing analytics research; and…
Continue Reading