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How to Tell a Compelling Brand Story

With so much noise and competition these days, your brand needs a way to cut through and tell a compelling story that separates it from the pack. And, no, that doesn't mean a timeline of your brand's history from inception to the present day; but rather, it's a way to…
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How to Encourage Customers to Leave Online Reviews

As a business, you can say as many positive things about your company, products, and services as you want, but if those statements come from real customers instead - it's that much better for your reputation! Online customer reviews have become a form of currency - demonstrating to others that…
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10 Effective Ways to Increase Your Email Subscriber List

Email marketing can be a very effective form of communication between you and your customers. Since your subscribers took the initiative to opt-in, they'll be more likely to click, open, browse, and buy than through less direct advertising channels. In other words, once you've reeled them in, it's much easier…
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How to Adapt Your Digital Marketing Strategies During COVID-19

Taking a glimpse at the performance of 10 different websites in 10 different industries since the COVID-19 virus changed our lives, it's clear that some businesses (i.e. essential services) are thriving, while many others - especially small- and medium-sized businesses - are seeing performance drops averaging 20% in just a…
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Digital Marketing Trends in 2020 You Aren’t Ready For

It's been one heck of a decade for us digital marketers. Since 2010, we've seen radical changes in the industry: SEOs have had to adapt to 74 Google algorithm updates; we've seen a shift in how users search and shop online; there's been more focus on marketing analytics research; and…
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