Eden Advertising Blog

Creating Cash Flow for Your Business During COVID-19

As local business owners continue to adapt to the COVID-19 pandemic and do everything they can to keep their company running, it's becoming increasingly difficult to stay afloat, as evidenced by the growing number of Toronto businesses closing their doors for good. Continue Reading »
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How to Adapt Your Digital Marketing Strategies During COVID-19

Taking a glimpse at the performance of 10 different websites in 10 different industries since the COVID-19 virus changed our lives, it's clear that some businesses (i.e. essential services) are thriving, while many others - especially small- and medium-sized businesses - are seeing performance drops averaging 20% in just a…
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Why You Should Consider Top-of-Funnel PPC Campaigns

The traditional marketing funnel is comprised of five stages: Awareness, Consideration, Preference, Purchase, and Post-Purchase. If you ask most marketers, they'll probably agree that some digital marketing channels are more effective at certain parts of the funnel than others. Social media is extremely valuable for Awareness, for example, while content…
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The Latest Google Update and How it Will Affect SEO & Content

Google is switching things up again, and this time it's major! Deemed the "most important update in five years," the latest Google update, BERT, is making waves across the SEO industry. This particular set of changes to the algorithm will have a massive impact on existing search queries (1 in…
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Digital Marketing Trends in 2020 You Aren’t Ready For

It's been one heck of a decade for us digital marketers. Since 2010, we've seen radical changes in the industry: SEOs have had to adapt to 74 Google algorithm updates; we've seen a shift in how users search and shop online; there's been more focus on marketing analytics research; and…
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