As a digital marketing agency that manages dozens of social media accounts on numerous platforms, it has become increasingly difficult for our team to keep up with all that activity manually. Luckily, we have a few trade secrets! Today, we’d like to share some of our favourite social media tools with you. These 5 specifically, are super simple and have consistently made our lives (and those of our clients), much easier.
If you have a handful of accounts to handle, Hootsuite is a total time-saver. When it comes to posting and monitoring content that goes out on social media, it’s an awesome marketing automation tool. In one central location, you’re able to view a dashboard of all your social media accounts; plus, it’s flexible enough that you can organize the information however you find most comfortable. It also has a range of built-in tools (like an analytics dashboard) that give you a good idea of day-to-day activity for all of your accounts. And on top of the basics, you can toggle a few levers, allowing you to add certain essentials like social listening to the mix.
2. Facebook Analytics
With many of our clients seeing major success on Facebook (both organically and through paid advertising), it’s essential for us to keep track of what goes on on this platform. Facebook Analytics is a free tool that anyone with a business account can access. It’s super helpful when it comes to tracking engagement rates for your past posts, as well as providing you with audience insights. At a glance, Facebook Analytics offers key information that allows you to learn from the past, get a snapshot of the present, and create more engaging content for the future!
For those of us that are not as versed in Photoshop and other editing tools, Canva is an absolute life-saver. With a free version that offers tons of flexibility, you can easily make and organize beautiful social media posts using their simple drag-and-drop functionality. We’ve created thousands of designs this way, without needing to involve our ever-so-busy graphic designer!Moz
4. Keyword Explorer
In a pinch for content ideas? Most marketing managers are! Moz Keyword Explorer is the perfect tool to help you gain insight into what your customers are searching for. We’ve successfully used this multi-purpose tool for website keyword strategy, blog post content creation, and social media idea generation. Not only does it help get the ideas flowing, but it also backs your content strategy with measurable data.
Ever see those URLs that span across an entire paragraph? Not only do they look super messy and unappealing, but there’s also no way to track who’s clicking on them. That’s where Bit.ly comes in – it’s a super simple URL tracking tool that helps you shorten any links you’re sharing to something much more click-worthy. At the same time, it provides you with valuable insights as to how many people clicked on your links, when the clicks happened, and where they occurred.
Of course, we could go on and on listing all the digital marketing tools we use, but consider these 5 absolute staples in our daily social media management rotation.