Today’s online buyer journey isn’t complete without a few detours to popular social media platforms. A few YouTube reviews here and a couple Twitter feed mentions there about a product or service provides that second wind of encouragement for an interested shopper to become a loyal customer.
To keep customers on target, social media retargeting ads can reconnect your brand with those shoppers who’ve already visited your site or social channels and have yet to convert, reminding them why you’re the top choice in your industry.
Our social media management for business includes the sets up, the creative, and the proper scheduling of your retargeting ads across today’s top social media platforms. We use a number of targeting options to serve your social media campaigns, reminding consumers to revisit your products or service they’ve already expressed interest in – these are leads that have the highest chance to convert.
Web users who are served retargeting ads are 70% more likely to convert on your website. Keep your brand top of mind and in your audience’s social media feeds with Eden’s social media retargeting services.
Making your brand visible across a number of online channels provides ongoing brand recognition, influencing customers to convert to your brand. Once we set up either an organic or paid social media campaign for you, a social media retargeting strategy will support brand awareness and exposure, while increasing sales conversions, ultimately growing your market share in the industry.
As shoppers browse other corners of the web after they leave your site, retargeted social media advertising reminds them to revisit your site via an ad that’s featured on their social media feeds.
Platforms such as Instagram and Facebook make it easy for our social media agency to create retargeting ads in a variety of formats, which we determine based on your target demographic. When someone visits your site, views a page, or adds a product to cart, a retargeting pixel installed by us creates a cookie that tracks that visitor. That cookie lets us know when your visitors bounce without completing a goal, appearing on a social media platform – this is when we serve highly-targeted and relevant retargeting ads to that visitor, based on their previous engagement and buyer’s intent.
This extremely targeted form of remarketing will become more optimized and refined over the course of the campaign, displaying your retargeting ads to the perfect audience at the perfect time.
In case you need a reminder, Eden’s social media retargeting services will keep your brand at the forefront of your audience’s attention through the winding buyer’s journey.